Briefs on the Franklin American Music City Bowl

The Bowl has had some major accomplishments adding to its success and has solidified its position as one of Nashville’s most important events. Beginning with the 2008 Bowl, a partnership was created with the Greater Nashville Hotel & Lodging Association and the City of Nashville for the Bowl to receive funding via the Event and Marketing Fund.

These funds are part of a hotel/motel tax created for the purpose of developing Nashville’s new state of the art Music City Center. The Bowl is now a part of the fabric of the Nashville community. Key initiatives such as economic development, tourism impact, quality of life enhancement, a focus on youth, and a commitment to collegiate athletics are all part of the Bowl experience.

The Bowl in just a few short years has turned one of Nashville’s slowest tourism weeks into one of the busiest, as well as supported various charitable organizations through ticket donation, special community programs, and much more.

Moreover, the Bowl has one of the most successful youth initiatives in the country with its Youth Football Program. The Bowl’s Youth Football Program reaches families in eighty communities in Middle Tennessee, southern Kentucky, and northern Alabama.

More than 20,000 participants are part of a unique program that involves players, cheerleaders, and coaches with Nashville’s Holiday Tradition. Finally the bottom line, since the Bowl’s inception, millions of viewers have watched the event on ESPN; the Bowl has contributed $34 million in financial payouts to participating universities and has generated more than $290 million in economic impact for the Nashville community. Nashville’s Bowl game will continue to evolve as a cornerstone event for Music City and the Middle Tennessee region.

For more information on Nashville’s Holiday Tradition, visit MusicCityBowl.com or call 615.743.3130.And, be sure to follow the Bowl on Twitter and Facebook.

*Indicates a sellout

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